Sense of Belonging: critical for Youth Empowerment

As much as we spend quality time & money to understand the target audience, prior to any new product development, we still remain unwatchful as to why most SMEs die prematurely – when we talk to this segment, banks find it most lucrative to attract such business, for reasons known to us, and they apparently do their homework quite well, however, there is a major point of concern, which I have witnessed in almost every country, that this new generation is not being given due attention

Another factor to look at is the fact that thousands of seminars, workshops are being held all over the world, trying to address core issues related to development & sustainability of SMEs – in my experience, its more productive if we let our youngsters speak to us, share their thinking, ideas, mindset, not necessarily to gain much direction, but to let them gain confidence by way of interacting with us, while we become good listeners, because when they notice that they are being heard seriously, they would in return listen to us with a lot of interest, as by that time they would have already started taking ownership of the discussion subject

So whether its a charity, an NGO or a bank, we need to make sure that we provide room for group discussions, allow participants to share their ideas while letting them know that we are standing right behind them, which would give them time to mature without being pushed to the wall, like a bank defaulter.

We just cannot manage SMEs, youth ventures with this straightline strategy, whereby we try to use the same set of regulatory framework, and business parameters that we use with blue chip customers, because once the foundation gets readjusted, we train relationship managers to follow set protocols, client servicing gets fine tuned, we bring mainstream business opportunities by way of replacing conventional trade cycles, logistics setup, bank markup gets replaced with x profit per turnover etc., which would end up giving us a much bigger market, substantial growth in volume, low risk, strong sustainability –  cumulative impact, therefore would be many times bigger than what we work for, through 9-5 routine work hours





18 thoughts on “Sense of Belonging: critical for Youth Empowerment

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